I'M A Computer Scientist WHO Treats Ad Accounts Like Performance Engines...And ScaleS Them Accordingly 

Using this approach, I've scaled brands to over $100K/day in profitable ad spend...WITHOUT changing a single creative.

The secret?

Engineering-level diagnostics, bulletproof tracking, and AI rules that scale winner automatically.

NOTE TO READERS:

I'm a systems guy - NOT a copywriter.

So I'll just say this upfront: I wrote this page to show you what's broken inside your Google Ads account...and how I fix it.

I'll admit it upfront: Yes, I'd love for you to work with me.

Here's how you can explore that >> Click Here

But first, I want to show you why everything breaks when you try to scale -- and how to fix it without swapping agencies, changing creatives, or rebuilding your funnel from scratch.

YOUR ADS AREN'T YOUR PROBLEM. YOUR INPUTS ARE.

Most brands think they have an ad problem.

But the real problem?

They’re running ads on broken data, default settings, and distorted attribution.

One of my Google Ads clients thought they had an ads problem. 

They were stuck at $1K/day in spend. CPAs were swinging wildly. Scaling always broke everything.

But when we ran diagnostics, we discovered something shocking:

🛑40% of their conversions weren't even being tracked.

So we fixed it.

✔️ Rebuilt their tracking from the ground up (server-side, AI-enhanced)

✔️ Isolated silent budget leaks across all campaigns

✔️ Installed simple automation rules to scale what’s working

What happened next?

They scaled from $1K to $5K/day in profitable ad spend — without touching a single creative.

Yep...no new creatives. No platform hopping. No crazy funnel builds.

Just better inputs — and a system that scales winners automatically.

This isn’t media buying.

This is mechanical performance tuning for ad accounts.

I WALKED AWAY FROM THE SHADY MASTERMIND TO BUILD SOMETHING REAL.

I didn't come from the agency world. I come from computer science.

I treat ad accounts like systems — not art projects. No guesswork. No "gut feel" decisions. Just real data, clean signals, and scalable outcomes.

But here’s the deeper truth...

I walked away from the industry hype machines. The masterminds packed with shady hustlers scaling garbage offers with broken attribution.

You know...the ones you walk into with high hopes. 

But once you're in it's 90% hustlers and 10% real business owners.

I got tired of seeing legit businesses -- run by good people --get chewed up by bad advice and bad data.

So I built something real.

The Scale Mechanics System is the framework I use to help great businesses grow and scale the right way:

  • No more guesswork.
  • No more broken data.
  • No more praying the next creative will fix it.

Just engineered scale.

Built for founders who want control, profitability, and peace of mind.


Real Clients. Real Scale. No New Creatives. 

Since launching Scale Mechanics, we’ve helped e-commerce and professional service brands scale from $10K/month to $5K+/day in ad spend -- and in one standout case, even $250K/day — without changing creatives, switching platforms, or hiring another agency.

❌ We don’t build funnels.

❌ We don’t run “creative tests.”

❌ We don’t do fluff.

☑️ We run diagnostics.

☑️ We clean the data.

☑️ And we scale what’s working — with AI.

That’s why brands keep coming to us when everything else breaks.

Some results from clients:

✅ Publishing brand scaled to $250K/day in ad spend — profitably

✅ DTC product company dropped CPA from $45 to $15

✅ Professional services firm 3X’d booked calls in 30 days

✅ Tracked conversions increased by 40% in less than a week

With the Scale Mechanics System, we help clients:

✔️ Scale from $10K/month to $5K/day… then to $50K+/day in ad spend

✔️ Cut CPAs by 25–67% (even without touching creatives)

✔️ Increase tracking accuracy by 20–40%

✔️ Turn ad accounts into auto-scaling machines

Not by posting content daily.

Not by hoping creative #18 finally works.

Not by trusting Google’s defaults.

But by engineering a system that runs on clean data, smart automation, and signals you can trust.

This SAME model has helped scale:

✔️ $2,500–$20,000/month coaching and agency offers

✔️ $50K–$200K/month ecommerce brands

✔️ $10K–$100K/month professional services pipelines

✔️ Local businesses running lean ads but needing elite optimization

I promise I’m not a jerk, but I want to be clear… this system is NOT for everyone,but that’s exactly why it works.

Let me be blunt…

Scale Mechanics isn’t a generic media buying strategy.

It’s not for beginners.

And it’s not for people hoping ads will magically fix a broken offer.

Here’s who this doesn’t work for:

❌ You’re still testing what you sell

❌ You haven’t sold your offer yet (even once)

❌ You don’t have at least $1,000 set aside for ad testing

❌ You’re not open to using automation or system-based optimization

If any of that describes you — feel free to close this tab. No hard feelings.

But if this sounds like you… keep reading carefully:

✅ You’re spending (or ready to spend) $10K–$200K/month on Google Ads

✅ You have a real offer — nothing shady.

✅ You’ve tried to scale… and it broke things

✅ You’re open to using data, automation, and smart systems to grow

Then you’re exactly who this was built for.

Because once the signal is clean, once the system is optimized, and once the automation is installed…

Your ads stop guessing — and start scaling.

If you’ve ever run into any of these issues… you’re not alone, and you’re not broken. But your system might be.

❌ PROBLEM #1: “Our ads break when we scale.”

You launch a campaign, it works.You crank the budget… and suddenly, nothing works.

Performance tanks. CPAs skyrocket. Panic sets in.

THE TRUTH:

You didn’t scale.You just amplified the errors buried inside your tracking setup.

Most brands never realize they were doomed from the start.

THE FIX:

We repair your data layer, eliminate attribution distortion, and install scaling rules that protect profitability — so you can scale predictably, not painfully.

❌ PROBLEM #2: “Google Ads are too expensive.”

Margins feel like they’re getting crushed.The more you spend, the more profit seems to vanish.

THE TRUTH: 

Google Ads aren’t expensive.Bad data and bad defaults make them look expensive.

Most ad accounts are leaking thousands per month without realizing it.

THE FIX:

We recover your wasted budget, restructure campaigns, and give the algorithm inputs it can actually use — so your ads become an asset, not a liability.

❌ PROBLEM #3: “We already have tracking set up.”

Pixel installed. Conversions firing. You assume everything’s fine.

But what if it’s only capturing 60% of what matters?

THE TRUTH:

Most setups are surface-level.And surface-level data leads to surface-level decisions.

THE FIX:

We rebuild your attribution from the ground up — using server-side, AI-enhanced diagnostics that restore clarity and unlock profitable scale.

The Scale Mechanics Model

STEP-BY-STEP: HOW TO SCALE YOUR GOOGLE ADS LIKE A PERFORMANCE ENGINEER

This isn't media buying. This is engineering.

We don’t throw more creatives at your ad account.
We don’t suggest funnel hacks or shiny tactics.
We fix the inputs — so your ads finally scale the way they were supposed to.


Step 1: The Signal Diagnostic

Uncover tracking gaps, false attribution, and invisible spend leaks

You need to know whether your data is lying to you. Because in most accounts, it is.

The Signal Diagnostic is where you audit your tracking setup. 

  • Compare Google Ads conversions against actual backend sales — are they off? (They probably are.)
  • Audit each event in Google Tag Manager or your platform’s native tracking setup.
  • Identify what’s missing: Are conversions firing too late? Are they double-counting? Is Google taking credit for organic/direct sales?

🛠 Tool Suggestions: Use Tag Assistant, DebugView, and CRM-to-GA comparisons


Step 2: The Attribution Engine

Rebuild clean, server-side, AI-enhanced tracking from the ground up

Pixel-only tracking won’t cut it. You’ll need to:

  • Set up server-side tracking (via tools like Stape, Elevar, or manual GCP setup)
  • Implement proper event deduplication rules (especially if using Shopify or other platforms with multiple data layers)
  • Feed enhanced conversions back into Google via API or GTM Server
  • Re-test all events using real sales to confirm accuracy

💡 Aim for 20–40% more accurate conversion data compared to native pixel setups.


Step 3: The Waste Compression Protocol

Identify and eliminate silent budget leaks across campaigns, match types, placements, and PMax

You’ll need to go campaign-by-campaign and:

  • Analyze PMax asset groups and remove cannibalized brand search
  • Pull a search term report from broad match campaigns and add negatives ruthlessly
  • Kill off GDN placements that are draining clicks with no returns
  • Break out high-ROAS audiences into their own segments for better control

📉 The goal here is to eliminate the 10–30% of spend that’s not doing anything.


Step 4: The Autopilot Scaling Layer™

Install AI-powered rules that scale winners, pause losers, and adapt faster than a human can

You can’t scale by “watching your ads.” You need to build systems that adjust spend based on real performance.

  • Create rules inside Google Ads or with a tool like Revealbot or Ads Scripts:

    • “If CPA < $40 and ROAS > 3.0 for 3 days → increase budget 20%”

    • “If CPA > $65 for 2 days → pause ad set”

  • Schedule daily automations that act faster than a human can

  • Layer in hourly bid adjustments if you’re working at $10K+/day spend levels

🤖 Let machines scale. Humans should set the rules.


Step 5: The Optimization Loop™

Monitor signal clarity, refine logic, and maintain performance over time

Scaling isn’t “set it and forget it.” Even with rules in place, you need to:

  • Monitor how Google reacts to your signal changes (PMax especially will shift behavior)

  • Revisit your rules weekly — are they too tight? Too loose?

  • Run QA on your attribution every 2–4 weeks to make sure nothing drifted

  • Keep your automations aligned with your true business goals — not just Google’s vanity ROAS

Scaling is a living system. If your inputs stay clean and your logic sharp, the system keeps compounding.

That’s the Scale Mechanics System…

It’s simple. And it works without chaos.

Once your tracking is fixed…Once your ad waste is compressed…Once your automations are in place…

You can finally scale profitably — without touching your creatives or rebuilding your entire marketing stack.

Remember… the Scale Mechanics System has helped:

  • A publishing brand scale to $250K/day in ad spend

  • A DTC product brand drop CPA from $45 to $15

  • Clients consistently improve tracking accuracy by 20–40%

  • And most importantly — regain control of their growth

Once the system is installed, it works in the background. 

📈 Profitable scaling.
📉 Reduced stress.
✅ Clean data that drives clear decisions.

Disclaimer: Patrick has been building systems, scaling online brands, and solving real attribution problems for 20+ years. The Scale Mechanics System is the result of years of refinement, testing, and iteration across dozens of ad accounts.

Most clients start by fixing tracking, eliminating 10–30% in wasted spend, and getting their first scaling rules installed. Then, as clean data compounds and automation kicks in, they scale from $1K/day to $5K/day, then $10K/day — and beyond.

Like any system, it works if you work it. But if you're serious about cleaning up your ad account and scaling the right way… you’re in the right place.

👆🏻That’s a campaign that started at $5 a day and now is scaling to $1,000 per day with LOWER acquisition costs forecast...

HOW TO SCALE SMARTER -- STARTING TODAY

If you’ve read this far, you know exactly what’s breaking your scale — and how to fix it.

Now, you’ve got two clear paths forward:


Option 1: Try to fix it yourself.

You’ve seen the full process.

You could:

  • Audit your tracking

  • Rebuild attribution accuracy

  • Analyze every campaign for silent spend leaks

  • Write your own automation logic

  • Monitor signals and tweak scaling rules over time

You’ll need tools.Time.Systems thinking.And probably a few weeks of lost ad spend figuring it out.

It’s possible. But it’s not simple.

Especially if your goal is to scale profitably — without burning budget trying to piece it all together.

Option 2: Let us install the Scale Mechanics System for you.

If you want this working the right way — without trial and error — we’ll work with you 1-on-1 to set everything up:

Here’s what we do together:

✅ Run a full diagnostic of your ad account

✅ Rebuild your tracking with clean, verifiable attribution

✅ Identify and eliminate wasted spend (often 10–30% of budget)

✅ Apply proven scaling automation rules inside your ad account

✅ Set up a real-time dashboard so you can track what’s working — and why

✅ Walk you through how to operate the system moving forward


This isn’t a course.

It’s not coaching.

It’s implementation, engineered for results.

If you want to scale with precision — instead of guesswork — we can help you do it.

The system is ready.

The process is proven.

And it’s worked across ecommerce, services, and digital products.

Now it’s your turn.

🧠 The Scale Engineering Session


Turn Your Google Ads Account Into a Predictable Growth Machine — In 60 Minutes or Less

If your ads are underperforming and you’ve tried “better creatives,” “new agencies,” or “throwing more budget at the problem” — but still aren’t scaling…

Then this could be the single most profitable hour of your marketing career.

Just $5 – Only 5 Spots Left This Week

Get a private 1:1 diagnostic + scaling strategy call with Patrick Kenney, creator of Scale Mechanics — the system that scaled brands to $50k+/per day -- and in one standout case, even $250K/day profitably without touching their creatives.

❌ This is NOT:

  • A fluff-filled sales call
  • A media buyer guessing at new headlines
  • A funnel bro telling you to “increase your AOV”

✅ This IS:

  • A mechanical teardown of your current Google Ads setup
  • A signal integrity check on your tracking and attribution
  • A custom scaling game plan built for your ad account using Patrick’s 4-part Scale Mechanics System™


Here’s Everything You're Getting:

⚙️ Live Data Diagnostics

Get a real-time review of your tracking setup with Patrick’s diagnostic checklist. If your attribution is off, even by 10–20%, you're scaling on fiction. Patrick will show you where the gaps are (most brands are 30–40% off).

💸 Waste Compression Plan

Patrick will personally hunt down 3+ hidden budget leaks in your Google Ads account and tell you exactly what settings to shut off or change today. (These alone usually save $1K+ per month.)

🚀 Scaling Settings Blueprint

Patrick will map out the exact AI + rules automation setup that scaled a client from $50K to $250K/day — and how you can replicate the framework using tools you already have.

🧨 Your Unique Profit Lever

Patrick will pinpoint your #1 missed profit lever. (Hint: it’s not your creative.) You’ll leave with one action you can take this week to increase profitability — without increasing ad spend.

BONUS IF YOU BOOK TODAY:

🧰 Bonus #1: The 5 Silent Ad Waste Signals Checklist

Patrick’s go-to PDF to identify where scale dies and where the winners hide. Perfect for in-house teams and media buyers.

🛠 Bonus #2: The AI Scaling Assistant Flowchart

Step-by-step diagram of the automation engine used to scale accounts up without human error or guesswork.

🔍 Bonus #3: Headline Rewrite Formula Pack

Get 3 high-converting Google Ads headline formulas (including the one that dropped a client’s CPA from $45 to $15...and another from $55 to $17).

This Is For You If:

  • You’re spending $10K–$200K/month on Google Ads
  • You’re tired of “good enough” agencies and media buyers that can’t scale profitably
  • You want better data, cleaner signals, and system-driven growth instead of guesswork

Total Value: $499

Today: Just $5 — Only 5 Spots Available This Week

100% MONEY BACK GUARANTEE

You are fully protected by my 100% Satisfaction-Guarantee.

You are fully protected by my 100% Satisfaction-Guarantee. If you don't believe this scale engineering session is the most valuable hour you've spent on your business this year, just let me know and I'll send you a prompt refund AND you can keep the plan I build for you.

(After this cold traffic test ends, this will only be available to private clients.)

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